Professional mindset. Amateur sport. Represented with purpose.


At DEFINE TALENT GROUP, we represent GAA talent who bring a professional mindset to an amateur sport. These athletes are more than competitors, they’re role models, community leaders, and powerful digital voices with loyal, highly engaged followings.

We connect brands with this unique talent, handling everything from strategy and content creation to full social media management. Our GAA talent juggle full-time careers with elite-level training, showcasing the same discipline and drive as professionals, without the backing.

The result? High-impact partnerships, effortless execution, and real-world rewards for the talent and the brands they align with.

WHY NOW?

  • Brands increasingly seek authentic local influencers who connect with communities on a grassroots level.

  • GAA athletes are gaining traction as social media personalities, providing an organic platform for brand collaborations. 

  • The increasing demand of the sport often leaves athletes with limited time to pursue their own career development or negotiate brand partnerships independently.

Our Services

  • Securing paid partnerships, sponsorships, and collaboration opportunities.

  • Developing a clear plan for personal branding and audience growth.

  • Ensuring high-quality, engaging content for social media and brand collaborations.

  • Managing contracts and ensuring fair compensation.

FOR TALENT

  • A trusted image that resonates with audiences, lending authenticity and reliability to any brand they endorse.

  • Compelling narratives with professionally edited, high-quality content that can be leveraged across various media platforms.

  • We handle communication, deadlines, and deliverables for smooth execution.

  • Tailored content strategies to maximise brand reach and impact.

FOR BRANDS